GENERAL CONTENT AND COPYWRITING
Are the words you’re using right for you and your brand?
“Mama always said life was like a box of chocolates. You never know what you’re gonna get.”
Forrest Gump, 1994
Forrest Gump’s mama sounds like she was a wise woman and the movie is one of the most beloved of all time.
But, unlike a box of chocolates, do you really want your customers reading your words expecting one thing and getting another? Do you want them confused about who you are, what your business is or how you can help them?
Of course, you don’t.
What you want is copy that shines the spotlight on you.
Copy that makes you centre stage.
The kind of words that make your customers want to stop, read and take action.
It doesn’t matter the format. It can be:
If it can be written, it deserves great copy.
And that’s why you need a copywriter who’ll work with you to make sure your customers know exactly who you are.